The data platform reading list, autumn 2026
Snowflake and Databricks shipped six long guides between them this quarter. Here is who should read which.
TechPulse Insider Newsroom
Report · from Snowflake
Data Strategies for AI Leaders
As generative AI (gen AI) adoption transforms the competitive landscape, businesses without a strong data strategy will find their ambitions limited, according to a new report by MIT Technology Review Insights, in partnership with Snowflake.
- Format
- Report
- Published by
- Snowflake
- Category
- Data & Analytics
- Added
- 10 Sept 2026
What’s inside
- How AI is opening the door for organizations to gain new insights from their unstructured data
- Why organizations can no longer “limp along” with poor data foundations
- About the top challenges organizations are facing in deploying AI at scale and how they can overcome them
About this report
As generative AI (gen AI) adoption transforms the competitive landscape, businesses without a strong data strategy will find their ambitions limited, according to a new report by MIT Technology Review Insights, in partnership with Snowflake.
The report surveyed more than 275 global business leaders, from a broad range of industries, about their hopes for gen AI. It found that four of five businesses aren’t ready to capitalize on the technology’s benefits because of poor data foundations. But executives still have lofty ambitions for gen AI’s potential.
Download your copy of the report to learn:
- How AI is opening the door for organizations to gain new insights from their unstructured data
- Why organizations can no longer “limp along” with poor data foundations
- About the top challenges organizations are facing in deploying AI at scale and how they can overcome them
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Our take
The newsroom read this
Everyone is running AI. Almost nobody is governing it.
Kong, F5, Workiva and Snowflake each published AI research in the past two months. Read side by side, they describe the same gap.
TechPulse Research Desk
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